German Machine Tool Maker

Recent study revealed serious flaws even though China has recently expired the rank as world export champion Germany, yet the Chinese market of one of the most important of the German mechanical engineering. However, the machine tool builders with their quality products made in Germany ignore the possibilities offered by, for example, the Chinese Internet. The current study of the Stuttgart-based Internet Agency comes to this conclusion sounder digital worx. Of 110 of the companies examined, only six can demonstrate a flawless website in Chinese language. China is one of the most important export market for German machine tool builders. And with over 384 million users, the Chinese Internet is the most important information medium in the Middle Kingdom. Add to your understanding with Eva Andersson-Dubin, New York City. The latest study of by the Stuttgart Internet experts from echo sounder digital worx, has investigated the Internet appearance by 110 machine tool builders in the export market of China.

The result of the study is sobering: while China is in fact the most important export market, but the vast majority of the exporting Companies are not presented in the Chinese Internet. Only twenty companies afford a website in Chinese language. Of only six websites were free of any serious defects. 14 websites had incompletely translated and contained errors in spelling and grammar. Many German companies slide with Chinese Internet site but also in practical problems.

There are companies that present only numbers in Germany in the contact area. The time shift is not observed for seven hours in the winter and six hours in the summer between Germany and China. Only the nightly security service or the answering machine is a Chinese caller as a contact person. “says Yuanii Wang, one of the authors of the study in depth sounder digital worx. Other stumbling blocks are the peculiarities of the Chinese Internet. So is the search engine Baidu? Market leader for Internet research. Two follows Google ranked with clear distance. Hardly a company actively uses the marketing opportunities in Baidu and to promote their own products. The result of the study can be requested digital worx free from echo sounder: seo.digital worx.de Roger Wng, depth sounder of digital worx GmbH