CMAG's Ad of the Week for 11/17/08

American Rights at Work, a nonprofit advocacy organization, just launched one of the first ad campaigns targeting the 111th Congress. The 30-second ad that came out this weekend urges voters to contact their members of Congress in support of the Employee Free Choice Act, a bill cosponsored by President-elect Barack Obama. In the spot, a confused employee enters a conference room to meet with several of his bosses. One of them immediately tells him, "we're giving you health benefits, a pension and a nice, big raise. I'm feeling generous!" The narrator then cuts in, explaining, "if you think this is going to happen by itself, you're dreaming." He tells the audience that the Employee Free Choice Act will allow workers to join a union and negotiate for better wages and benefits. He then urges listeners to tell Congress to pass the bill in order to make these improvements a reality. In 2007, the House of Representatives passed the Employee Free Choice Act, but the Senate failed to get the 60 votes needed for cloture to bring the bill to a vote. Now that Democrats will have larger majorities in both houses of Congress, left-leaning groups such as this one will increasingly try to influence the agenda in order to bring their issues center stage. Because Democrats will hold at least 57 Senate seats in the 111th Congress, these groups hope their legislative priorities will have a better chance at success.